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Ranpak AutoFiill

Product Design

Engineering

Brand Language

Credits

Sean Kim

// Design Director

 

Ranpak wanted to explore forms that project “high-quality” and visual appeal with Ranpak’s brand identity.


The intended product function, materials, and serviceability were considered, and formed metals, aluminum extrusions, and thermoformed parts were utilized to achieve approachable aesthetics and ease of manufacturing assembly strategies.

Aesthetic Inspirations

Preliminary Exploration

Concept Roadmap

Old vs New

Selected Design