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About Me

I have 20 years of experience in Product Design and have been leading a team of designers for 10+ years. I currently hold 55+ design and utility patents in the U.S. and am working at Beyond Design in Chicago as a Director of Industrial Design and UEX.

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My Story

Accomplished more than 20+ years of product design experience while delivering breakthrough design solutions for world-leading companies such as Johnson controls, Zebra, PepsiCo, Bradley, Skil, WaterPik, Cobra, Hobart, and many others.

I am currently working as the Director of Industrial design at Beyond Design. Previously, I worked at Conair Corporation and Steiner Design Associates as an industrial designer.

 

After working for 17 years at the firm, I decided to undertake higher education at Northwestern University, selecting the course – Master of Product Design and Development. In this program, not only did I learn how to enhance my project management skills and team-building organization expertise, but was also trained to become a better business leader by gaining skills in marketing, managerial finance, data analytics, and supply chains (leveraging the global supply and design chains across industries and contexts for future growth). I’m currently attending classes once a week and am expected to graduate in June 2022. 

My Perspective

Brand. Building a meaningful brand that customers can be loyal to. 

Strategy. Creating a plan which is different from what rivals do. I believe this will result in outperforming other strategies and help establish a strong brand.

Asking the right questions. Thoroughly observing opportunities and discovering users' unmet needs.

Collaborate. Collaboration is the key to bringing well-processed product ideas/solutions.

Get inspired every day. New innovative product ideas come to market every second.

 

Collaboration First

I have been leading a team of product designers, UX designers, researchers, and engineers over the years. I truly believe a great product idea comes when collaboration is successfully implemented.

SPECIALTIES

Visual Brand Language

I helped to create Visual Brand languages for many companies such as Johnson Controls, Zebra, Otto, Magic Chef, Federal Signals, and many more.

Design for Manufacturing

90% of the projects that I created go to manufacturing. All products are designed with manufacturing in mind 

Brand Building

Strengthening the brand through their future product lineup was my key initiative for many clients.

Collaboration

I have been leading a team of product designers, UX designers, researchers, and engineers over the years. Team collaboration always comes first when resourced.

Strategy-Driven

Creating the right strategy, which is different from what rivals do. I believe this will result in outperforming other strategies and help establish a strong brand.

Computer Skills

I am proficient with Solidworks, Adobe, Keyshot, Microsoft Suite, Google Suite, JMP(data analytic), Granta(material selection), and many more.

Press

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