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About Me

I have 23 years of experience in Product Design and have been leading a team of designers for 10+ years. I currently hold 95+ design and utility patents in the U.S. and am working at Beyond Design in Chicago as a Director of Industrial Design and UEX.

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My Story

Accomplished more than 23+ years of product design experience while delivering breakthrough design solutions for world-leading companies such as Johnson controls, Zebra, PepsiCo, Bradley, Skil, WaterPik, Cobra, Hobart, and many others.

I am currently working as the Director of Industrial design at Beyond Design. Previously, I worked at Conair Corporation and Steiner Design Associates as an industrial designer.

 

After working for 17 years at the firm, I decided to undertake higher education at Northwestern University, selecting the course – Master of Product Design and Development. In this program, not only did I learn how to enhance my project management skills and team-building organization expertise, but was also trained to become a better business leader by gaining skills in marketing, managerial finance, data analytics, and supply chains (leveraging the global supply and design chains across industries and contexts for future growth). I graduated in June 2022. 

My Perspective

Brand. Building a meaningful brand that customers can be loyal to. 

Strategy. Creating a plan which is different from what rivals do. I believe this will result in outperforming other strategies and help establish a strong brand.

Asking the right questions. Thoroughly observing opportunities and discovering users' unmet needs.

Collaborate. Collaboration is the key to bringing well-processed product ideas/solutions.

Get inspired every day. New innovative product ideas come to market every second.

 

Collaboration First

I have been leading a team of product designers, UX designers, researchers, and engineers over the years. I truly believe a great product idea comes when collaboration is successfully implemented.

SPECIALTIES

Visual Brand Language

I helped to create Visual Brand languages for many companies such as Johnson Controls, Zebra, Otto, Magic Chef, Federal Signals, and many more.

Design for Manufacturing

90% of the projects that I created go to manufacturing. All products are designed with manufacturing in mind 

Brand Building

Strengthening the brand through its future product lineup is my key initiative for many clients.

Collaboration

I have been leading a team of product designers, UX designers, researchers, and engineers over the years. Team collaboration always comes first when resourced.

Strategy-Driven

Planning the right strategy, which is different from what rivals do. I believe this will result in outperforming others and help establish a strong brand.

Computer Skills

I am proficient with Solidworks, Adobe, Keyshot, Microsoft Suite, Google Suite, JMP(data analytic), Granta(material selection), and many more.

Press

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